On January 26, 2014, the Big Game 5K was held at the Garden State Plaza in Paramus, New Jersey to arouse interest in the Super Bowl and to help support and raise funds for different charities in the area. Some of the charities included Hero’s and Cool Kids, Boys and Girls Club, Children’s Aid and Family Services, the National Multiple Sclerosis and others.

The International WeLoveU Foundation showed it supports not only for the charities but to the runners who made effort to participate. The cheerers stood at both sides of the finish line to lead the runners home with cheers and encouraging chants. The volunteers developed lasting relationships with the charities and continued to help the community through the effort.